The label design captures the essence of Tisza’s atmosphere, featuring a doctor figure as a playful nod to the name "Gyógyser," which means "medical" in Hungarian. Through detailed 3D imagery and an authentic short spot video, we brought the spirit of the region to life, making the beer as visually immersive as it is flavorful.

Tiszai Gyógyser is more than just a beer—it’s a tribute to the natural beauty and traditions of the Tisza region. Our goal was to create a label that reflects the serene yet lively character of the area. The doctor figure on the label humorously ties into the name, reinforcing the idea of beer as a "remedy" for the soul. To enhance the brand's storytelling, we crafted high-quality 3D visuals and a short video filmed in authentic locations along the Tisza. The result is a brand identity that not only stands out on the shelf but also transports consumers to the riverside experience with every sip